La Haine Inside Us (LH) is an Italian brand founded in 2016 as a manifesto of radical aesthetics that challenges conventional fashion norms. Its philosophy merges inner darkness with expressive form, offering men’s and women’s collections that combine avant-garde cuts, social commentary, and exceptional craftsmanship.

The brand name, "La Haine Inside Us," refers to the idea that darkness is an inherent part of human nature. The inspiration behind the label came from the 1995 film La Haine, directed by Mathieu Kassovitz, which explores profound social and existential themes.

The brand’s mission is to create clothing that reflects a journey of self-discovery, inner rebellion, and the pursuit of freedom. LH gives a voice to those who go beyond the mainstream, celebrating the strength of individuality. Each piece is more than just a garment — it is an emotional expression conveyed through fabric, shape, and detail.